So What Is Pathway, Really?
Pathway isn’t just another agency — it’s your creative launchpad. Built for TikTok creators who are ready to grow, Pathway gives you strategy, support, and a squad that actually shows up.
Our managers aren’t just here to cheer you on — they’ve been in the game themselves. From running lives and battles to building Shop success, each manager brings real, hands-on experience. That means smarter guidance, faster solutions, and someone who actually gets what you’re trying to do.
Pathway was founded by Esca3 (aka Stacy), a creator with a passion for helping others turn their spark into something real. She didn’t start this to build an agency — she started it to build people up. With a background in content, connection, and community, she understands the ups and downs of growing a platform — and she’s built Pathway to make sure no one has to go through it alone.
Whether you’re livestreaming, building a shop, running battles, or streaming games — we’re the behind-the-scenes team helping you plan smarter, grow faster, and stay ahead of the algorithm.